THE EFFECT OF CELEBRITY ENDORSEMENT ON IMPULSE PURCHASING BEHAVIOR OF CONSUMERS ON TELECOMMUNICATION SERVICES IN THE NORTH WEST REGION OF CAMEROON” CASE OF THE TELECOMMUNICATION SERVICES
Details
- Type de Document
- Mémoire
- Auteur
- NGOBUI FATIMA NGEH
- Matricule
- UBa22CP089
- Directeur de Thèse
- DR NEBA NOELA BUWAH
- Domaine
- MARKETING
- Date de soutenance
- 01/01/2024
- Etablissement
- UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM