THE EFFECT OF CELEBRITY ENDORSEMENT ON IMPULSE PURCHASING BEHAVIOR OF CONSUMERS ON TELECOMMUNICATION SERVICES IN THE NORTH WEST REGION OF CAMEROON” CASE OF THE TELECOMMUNICATION SERVICES

Details

Document Type

Mémoire

Author

NGOBUI FATIMA NGEH

Registration Number

UBa22CP089

Thesis Supervisor

DR NEBA NOELA BUWAH

Domain

MARKETING

Date of defense

01/01/2024

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM