THE EFFECTS COUNTERFEIT PRODUCTS ON CONSUMERS’ ACCEPTANCE OF ORIGINAL PRODUCTS, CASE OF COSMETIC PRODUCTS WHICH ARE SKIN CREAM AND BODY LOTIONS IN THE NORTH-WEST REGION OF CAMEROON

Details

Type de Document

Mémoire

Auteur

TISIGHE CAROSTA LUM

Matricule

15PGM00454

Directeur de Thèse

Prof. Carl MBUFONG

Domaine

MARKETING

Date de soutenance

01/01/2018

Etablissement

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM