THE EFFECTS COUNTERFEIT PRODUCTS ON CONSUMERS’ ACCEPTANCE OF ORIGINAL PRODUCTS, CASE OF COSMETIC PRODUCTS WHICH ARE SKIN CREAM AND BODY LOTIONS IN THE NORTH-WEST REGION OF CAMEROON

Details

Document Type

Mémoire

Author

TISIGHE CAROSTA LUM

Registration Number

15PGM00454

Thesis Supervisor

Prof. Carl MBUFONG

Domain

MARKETING

Date of defense

01/01/2018

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM