Bulding brand equity in the agro-alimentary industry in cameroon : assessing the contribution of firm based and customer-based dimensions

Details

Document Type

Thèse

Author

NCHITU POLYCARPE ASAH

Registration Number

Non défini

Thesis Supervisor

Pr BEKOLO Claude

Domain

Sciences de Gestion

Date of defense

01/01/2024

School

UNIVERSITE DE YAOUNDE 2 > FACULTE DES SCIENCES ECONOMIQUES ET DE GESTION > DEPARTEMENT DE SCIENCE DE GESTION