THE INFLUENCE OF PRODUCT PACKAGING AND DESIGN ON CUSTOMER PURCHASING INTENT FOR ORAL CARE PRODUCTS (TOOTHPASTE) IN YAOUNDE, CAMEROON.
Details
- Document Type
- Mémoire
- Author
- PATEGOU TCHIEWU RUFINE SANDRA
- Registration Number
- UBa22MP128
- Thesis Supervisor
- Prof. JUMBO URIE ELEAZAR
- Domain
- MGT&MKT
- Date of defense
- 01/01/2024
- School
- UNIVERSITE DE BAMENDA > FACULTE FEMS > TOUS LES DEPARTEMENTS DE LA FEMS