THE EFFECTS OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING BEHAVIOUR IN TELECOMMUNICATION COMPANIES IN BAMENDA
Details
- Document Type
- Mémoire
- Author
- NGONG SHARONE AKINIMBOM
- Registration Number
- UBa22T0023
- Thesis Supervisor
- TAYONG DESMOND MIMBA (Ph.D)
- Domain
- MGT&MKT
- Date of defense
- 01/01/2024
- School
- UNIVERSITE DE BAMENDA > FACULTE FEMS > TOUS LES DEPARTEMENTS DE LA FEMS