THE EFFECT OF BRAND ATTACHMENT ON CONSUMERS’ BUYING BEHAVIOUR: CASE OF TELECOM USERS IN BAMENDA, CAMEROON OCTOBER, 2022

Details

Document Type

Mémoire

Author

NGWESA LUCIA SUH

Registration Number

UBa20MP322

Thesis Supervisor

Prof. NJONG MOM ALOYSIUS

Domain

MGT&MKT

Date of defense

01/01/2022

School

UNIVERSITE DE BAMENDA > FACULTE FEMS > TOUS LES DEPARTEMENTS DE LA FEMS