THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMERS’ BEHAVIOUR IN THE BEVERAGE INDUSTRY IN BAMENDA, NORTH WEST REGION OF CAMEROON SEPTEMBER, 2022
Details
- Document Type
- Mémoire
- Author
- FRU HELVINE AWAH
- Registration Number
- UBa20MP371
- Thesis Supervisor
- Dr. NKIENDEM FELIX
- Domain
- MGT&MKT
- Date of defense
- 01/01/2022
- School
- UNIVERSITE DE BAMENDA > FACULTE FEMS > TOUS LES DEPARTEMENTS DE LA FEMS