ASSESSING THE EFFECTS OF BRANDING STRATEGIES ON CONSUMER BEHAVIOUR IN TELECOMMUNICATION COMPANIES IN BAMENDA.
Details
- Document Type
- Mémoire
- Author
- NKAM PRIDE NYAH
- Registration Number
- UBa19CP032
- Thesis Supervisor
- Dr. NDAM MAMA
- Domain
- MANAGEMENT AND ENTREPRENEURSHIP
- Date of defense
- 01/01/2021
- School
- UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM