THE EFFECTS OF STORE ENVIRONMENT ON CUSTOMER PURCHASE DECISION IN SUPERMARKETS IN YAOUNDÉ
Details
- Document Type
- Mémoire
- Author
- LILIAN YORKNEH TITAHONG
- Registration Number
- UBa17PGM008H
- Thesis Supervisor
- DR. HENRY K. JICK
- Domain
- MARKETING
- Date of defense
- 01/01/2021
- School
- UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM