THE EFFECTS OF BRANDING TYPES ON CONSUMER BUYING BEHAVIOUR IN TELECOMMUNICATION FIRMS IN BAMENDA

Details

Document Type

Mémoire

Author

CHO SANDRA SHURI

Registration Number

17PGM002H

Thesis Supervisor

Prof. NJIMANTED GODFREY FORGHA

Domain

MARKETING

Date of defense

01/01/2021

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM