THE ROLE OF BRAND EQUITY ELEMENTS ON CONSUMER PURCHASE DECISION OF CELL PHONES: CASE STUDY OF THE UNIVERSITY OF BAMENDA STUDENTS

Details

Document Type

Mémoire

Author

DOUANLA AUREOLE

Registration Number

16PGM0062H

Thesis Supervisor

Prof. MBOFUNG CARL MOSES

Domain

MARKETING

Date of defense

01/01/2020

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM