The influence of smart phone brand elements on consumer buying behavior. Case study: students in the university of Bamenenda

Details

Document Type

Mémoire

Author

LANGIA LARISSA NAHJELA

Registration Number

16PGM0073H

Thesis Supervisor

Dr. Nkengki J. Muluh &Armstrong P. Ncheh Fru

Domain

MARKETING

Date of defense

01/01/2020

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM