The role of brand equity elements on consumer purchase decision on cell phones: case study of the University of Bamenda students

Details

Document Type

Mémoire

Author

DOUANLA AUREOLE

Registration Number

16PGM0062H

Thesis Supervisor

Prof. Mbojung Carl Moses

Domain

MARKETING

Date of defense

01/01/2020

School

UNIVERSITE DE BAMENDA > FACULTE HICM > TOUS LES DEPARTEMENTS DE LA HICM