The effect of counterfeit telecom brands on consumer's demand of the original brands
Details
- Document Type
- Mémoire
- Author
- AYUK BESONG
- Registration Number
- /
- Thesis Supervisor
- Dr. NGAMBI Marcel Théodore
- Domain
- MS
- Date of defense
- 22/09/2015
- School
- UNIVERSITE DE YAOUNDE 2 > FACULTE DES SCIENCES ECONOMIQUES ET DE GESTION > DEPARTEMENT MANAGEMENT ET STRATEGIE